Not just an offer- a whole damn business universe.


For entrepreneurs & almost-entrepreneurs with more ideas than offers (and no system to hold them) — congrats, you’re my fave.

Six weeks to stop winging it: daily subliminals, weekly video teachings, and Fieldwork that turns your Notes-app ideas into a real business ecosystem.

Let’s peel back your Business Onion (don’t worry, you won’t cry — unless it’s from relief) ꩜

The Business Onion, baby!


Multi-six-figure talk feels like caffeine jitters. The Business Onion is more like reishi calm — foundation first, growth that actually lasts.

You don’t need another “expert” formula.

What you actually need is an identity shift and a system that can hold all your swirly, chaotic, genius ideas.

That’s why I built The Business Onion — a course for entrepreneurs (and almost-entrepreneurs) who:

  • have more ideas than actual offers (and nowhere to put them)

  • are tired of tweaking, stressing, and second-guessing

  • want their business to feel creative, not like a corporate checklist written in fluorescent lighting

  • secretly know they’d thrive if they could just stop trying sooo hard

This isn’t about “finding your niche” or following some rigid 8-step script.

It’s about building a business world that finally feels like yours — and the best part? Once you build it, it’s repeatable. No more endless swirl, just a system that keeps working with you.

$345 (3 payments) USD

or one payment of $995 USD

self-paced option

  • Six weeks of juicy curriculum (subliminals, Loom riffs, Fieldwork)

  • 6 months of access inside the Business Onion portal

  • My audio course The Personal Brand Diaries (normally $200) is included for free <3

  • Perfect if you want to move at your own pace, binge on a weekend, or stretch it out slow like an herbal infusion

  • You + your notebook + your headphones = new business ecosystem, no hand-holding required

  • Chances to win prizes & rewards (cuz we have fun)

The Business Onion Self-Paced
$995.00
One time
$345.00
For 3 months

$645 (3 payments) USD

or one payment of $1900 USD

vip 1:1 spot option

  • Everything in the Self-Paced Onion

  • PLUS: 1 Loom feedback video per week (up to 6 total during the live flow Oct 6–Nov 16)
    → bring your messy drafts, Fieldwork, or swirly ideas, and I’ll send you back my eyes + direction

  • Priority inbox access (I’ll actually see your submissions first)

  • For the baddie who wants the comfort of knowing I’ll be there every week, reflecting your brilliance and steering you away from chaos-mode. You are also willing to dedicate time to the Onion every week for 6 weeks!

  • It’s like having me as your business bestie/creative mirror for 6 weeks

  • Only 2 spots available

The Business Onion VIP
$1,900.00
One time
$645.00
For 3 months

enrollment closes on Sept 30th

enrollment closes on Sept 30th

Who’s the Business Onion for?


This course is for you if:

  • You’ve been circling the idea of starting your own thing, but freeze every time it’s time to actually make the thing. But damn, you know it’s time to do the thing.

  • “You’re technically ‘in business,’ but it feels more like a pile of random offers hot-glued together

  • You’ve outgrown your old way of doing things and need a re-do — one that feels lighter, more creative, and actually sustainable.

  • You want structure that doesn’t kill your spirit — something that can hold your swirl of ideas without flat-lining.

  • The Business Onion is for both tired entrepreneurs and anxious almost-entrepreneurs who just want someone to hand them a simple, doable way forward.

Why should you buy from this swirly human?

What you’ll walk away with ꩜

For the almost-entrepreneur who’s been stuck in “someday”:

  • The confidence to finally take your first real step into business.

  • A core offer that doesn’t just live in your Notes app — it exists, and you’re able to talk about it (out loud!)

  • A light, repeatable structure that makes the idea of “starting” way less mortifying.

For the entrepreneur who’s already in it (but low-key over it):

  • A business reset that clears away duct-tape offers and gives you a system you can lean on.

  • A playful path of first dates + mid-layer offers that guide people naturally into your core.

  • A retention layer that keeps your clients orbiting, instead of ghosting after one hit.

For both:

  • Daily subliminals + Fieldwork that rewire you into the person who actually follows through (without burning out).

  • The tools to build a business ecosystem that supports you on both bare-minimum days and inspired, full-send matcha days.

The Weekly Schedule

  • We start by rewiring the foundation: you. Before any offer or system can hold, your self-concept has to be aligned. This week is about shifting your business posture — daily subliminals, micro-rituals, and prompts that anchor you into the identity of the business owner you’re becoming.

  • Here’s where we zoom out. You’ll sketch your business as an ecosystem, with layers that orbit and support each other. It’s not about “niching down” — it’s about understanding your swirl and giving it a home. Subliminals + prompts help you design your first rough outline of your Onion.

  • The gravity center. This week, we craft (or refine) your core offer — the thing everything else connects back to. It’s the jewel of your ecosystem, the anchor you return to when the swirl gets loud. You’ll gather data from your passions, strengths, and client cues, then turn it into a magnetic, one-of-a-kind offer.

  • Playful pathways in. We design the “microcosms” of your core — freebies, minis, collabs, and those first little check-me-out experiences that let people taste your world. Think of it like dating before commitment. You’ll map these to your Core so they naturally flow deeper into your Onion.

  • The layer most people skip. Retention is about intimacy, belonging, and keeping people in your orbit in a way that feels fun (not heavy). We’ll explore memberships, seasonal rhythms, insider spaces, or other long-game strategies that sustain both your clients and your nervous system.

  • Integration. You’ll map out your entire ecosystem, revisit your Week 1 identity, and see the new shape of your business world. We’ll also walk through simple tech tools, peek at example Onions, and set up rhythms to keep your system alive long after the course ends.

$345 (3 payments) USD

or one payment of $995 USD

self-paced option

  • Six weeks of juicy curriculum (subliminals, Loom riffs, Fieldwork)

  • 6 months of access inside the Business Onion portal

  • My audio course Personal Brand Diaries (normally $20is 0) included for free <3

  • Perfect if you want to move at your own pace, binge on a weekend, or stretch it out slow like an herbal infusion

  • You + your notebook + your headphones = new business ecosystem, no hand-holding required

  • Chances to win prizes & rewards (cuz we have fun)

The Business Onion Self-Paced
$995.00
One time
$345.00
For 3 months

$645 (3 payments) USD

or one payment of $1900 USD

vip 1:1 spot option

  • Everything in the Self-Paced Onion

  • PLUS: 1 Loom feedback video per week (up to 6 total during the live flow Oct 6–Nov 16)
    → turn in your Fieldwork and I’ll send you back my eyes + direction

  • Priority inbox access (I’ll actually see your submissions first)

  • For the baddie who wants the comfort of knowing I’ll be there every week, reflecting your brilliance and steering you away from chaos-mode. You are also willing to dedicate time every week for 6 weeks to the Onion!

  • It’s like having me as your business bestie/creative mirror for 6 weeks

  • Only 2 spots available

The Business Onion VIP
$1,900.00
One time
$645.00
For 3 months

FAQS, for you my dude

  • The Business Onion starts on October 6th- this is when the first week of curriculum will be released. You will get an email from me once a week letting you know when a fresh module opens in the portal.

  • A new module gets released every week for 6 weeks starting October 6th. Upon purchasing, you will have access to the homepage, but the weekly curriculum (Subliminals and Fieldwork Prompts), will be released week by week.

  • If you’re in the self-paced version — nope. You get 6 months of access and can go as fast or slow as you want. If you’re in VIP, the timeline matters more because you get weekly Loom feedback from me for 6 weeks. That way, I can actually see your work unfold and reflect it back in real time.

  • Yep- got you my dude. Since this is my first time offering The Business Onion, I’m throwing in my highly rated (like wildly rated) audio course The Personal Brand Diaries for free! Because, why not?

    A $200 value, yours included.

  • They’re short audios layered with identity-based affirmations that go straight to your subconscious (no busy brain filter). Instead of hyping you up with “positive thinking,” they shift how you see yourself in business — so you start acting like the person who runs the kind of business you actually want.

  • Because that’s the point :) Subliminals aren’t about consciously listening — they’re about letting your subconscious do the work in the background. Play them while you’re journaling, cooking, stretching, or honestly just vibing.

  • Then you’re in the perfect spot. The Onion will help you create your core offer in a way that feels simple and exciting — not overwhelming.

  • Also perfect. You’ll reorganize and re-root them inside a system that makes sense, feels good, and actually lasts

  • That’s why I designed it to work even on your busiest weeks. The subliminals run in the background of your life, and the Fieldwork is bite-sized enough to fit into a tea break. You don’t need hours of focus — you need small, steady shifts that add up.

  • Yes — but only if you grab one of the 3 VIP spots. That means weekly Loom feedback on your Fieldwork for 6 weeks. Otherwise, it’s self-paced!

  • Because this is a digital program, there are no refunds. I won’t promise you overnight results (no guru vibes here), but I will give you the exact tools needed for your business — and it’s yours to use for 6 months. What you do with it is your magic.

  • Only if your love language is happy tears. Otherwise- just vibes.

Hey — you don’t need to have it all figured out.
You don’t need the perfect offer, or the perfect system, or even the perfect timing (spoiler: it doesn’t exist).

What you do need is a place to start — or a place to start fresh.

That’s what The Business Onion gives you:
a simple, playful way to turn your swirl of ideas into something steady, while rewiring the part of you that thinks you can’t.

And if you want my 1:1 eyes on your work? There are only 2 VIP spots left.

So if you’ve been nodding along to these emails, laughing at the memes, or just thinking “this is exactly my vibe”…

Then yeah, this was built for you.

Come peel your Onion ꩜